|Marketing is what gets people to visit your site. It is the single
most important aspect of your web site.
||Building your web site can be done several different ways. You
can use on-line software that allows you to type in info and a
web site is built for you. You can use web authoring software and
customize a template. Or you can use web authoring software and
build a web site from scratch.
||The shopping cart gathers the information from the shopper and
it along to what's known as a "gateway."
||The gateway is the Internet equivalent of a card swipe machine.
The gateway takes the information it gets from your shopping cart
and passes it to your merchant account. The merchant account then
deposits the money in your bank.